Candidate Tip – Promote your Brand and get the most out of Social Media
The rapid development of social media technology has had a profound impact on the way business is conducted and how candidates market themselves around the world. As an executive your social efforts are a direct reflection of your personal brand.
If you had any doubt as to the importance of having a robust and complete Social Media profile on LINKEDIN, check out the following updated stats on the site.
There are now 3.2 billion people using social media, with about 1 million new users every day. The average American spends just over two hours on social media per day, and as a whole, the world’s digital community will spend a combined total of more than 1.2 billion years using the internet this year.
While you should be active across sites such as Facebook, Twitter and Instagram, as a candidate, it’s imperative to implement a strong marketing strategy via LinkedIn.
A CLOSER LOOK AT LINKEDIN
LinkedIn reports over 604.4 million members.
56 percent of users visit LinkedIn on a mobile device.
LinkedIn makes up more than 50 percent of all social traffic to B2B websites & blogs.
About 45 percent of LinkedIn article readers are in senior- level positions
(Managers, VPs, Directors, C-level).
There are 87 million Millennials on LinkedIn, with 11 million in decision-making positions.
More than 20 million companies and more than 14 million open jobs are on LinkedIn.
Source: Hootsuite Digital 2019 Report, Omnicore: LinkedIn by the Numbers: Stats, Demographics & Fun Facts, MRNETWORK Insights, Pew Research Center: Social Media use in 2018
If you have ever had any doubt about the power of LINKEDIN and the ability to get your brand message out there, take the time to update your profile.